In this episode of the Marketing Automation Moment podcast, hosts Hannah Wehrly and Mike Maynard dive into recent developments in marketing automation. They begin by discussing HubSpot's acquisition of Cashflow, and how this move supports HubSpot’s strategy to serve small and medium-sized businesses through their Commerce Hub. The episode also covers takeaways from Acton’s holiday webinar, emphasizing key email deliverability practices like volume control and segmentation that apply year-round.   About Napier Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment.   About Mike Maynard Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment.   About Hannah Wehrly Hannah is the Head of Business Development and Marketing at Napier and leads on pitching, proposal writing, lead nurturing, email marketing, social media and content creation. Hannah joined the Napier team back in 2017 as a Marketing Specialist after completing her degree in Marketing and Communications, and her role focuses on developing new relationships with potential clients.   Time Stamps 00:00:00 - Introduction 00:01:02 - HubSpot Acquires Cashflow: Implications for SMEs00:03:49 - SEMrush Acquires Third Door Media: A New Era for Publications00:07:39 - Acton's Holiday Season Webinar Insights00:12:41 - Tips for Effective Marketing Automation Demos00:15:33 - Conclusion and Wrap-Up   Follow Mike and Hannah: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Hannah Wehrly on LinkedIn: https://www.linkedin.com/in/hannah-wehrly-b0706a107/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing Automation and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier’s other podcast – Marketing B2B Technology: https://podcasts.apple.com/gb/podcast/marketing-b2b-technology/id1485417724