Ticket trades only get you so far. We break down four common approaches to influencer marketing for cultural attractions – media nights, CVB co-ops, big local publishers, and amplified influencer campaigns – and explain why paying creators often drives the best results. We talk about… How to reach audiences who aren’t already coming by proactively recruiting creators that match growth goals, including bilingual voices.Why paying creators lets you control the brief, from must-hit talking point...
All content for The Marketing Attractions Podcast is the property of attend.media and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Ticket trades only get you so far. We break down four common approaches to influencer marketing for cultural attractions – media nights, CVB co-ops, big local publishers, and amplified influencer campaigns – and explain why paying creators often drives the best results. We talk about… How to reach audiences who aren’t already coming by proactively recruiting creators that match growth goals, including bilingual voices.Why paying creators lets you control the brief, from must-hit talking point...
Spotlight: Wendy Babineaux, Director of Event Operations at Houston Zoo
The Marketing Attractions Podcast
29 minutes
7 months ago
Spotlight: Wendy Babineaux, Director of Event Operations at Houston Zoo
Dynamic ticket pricing isn’t just for airlines. In this episode, we’re joined by Wendy Babineaux from the Houston Zoo to dive into how her team rolled out dynamic pricing—starting cautiously with Zoo Lights in 2019 and gradually expanding across general admission. She breaks down how pricing now fluctuates daily, even within a single day, and how that’s impacted attendance patterns, guest experience, and revenue goals. We also talk about: Why starting small (like a seasonal event) is the way ...
The Marketing Attractions Podcast
Ticket trades only get you so far. We break down four common approaches to influencer marketing for cultural attractions – media nights, CVB co-ops, big local publishers, and amplified influencer campaigns – and explain why paying creators often drives the best results. We talk about… How to reach audiences who aren’t already coming by proactively recruiting creators that match growth goals, including bilingual voices.Why paying creators lets you control the brief, from must-hit talking point...
