When your attraction has already maxed out on attendance, where does new revenue come from? In this episode, we sit down with John Abrahamson – formerly of the Monterey Bay Aquarium and the upcoming Nat Geo Museum – to talk about creative ways cultural attractions can grow earned revenue while staying true to their mission. John shares how he helped Monterey Bay Aquarium expand beyond its walls through immersive VR experiences, sustainable food and beverage programs (including saying goodbye ...
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When your attraction has already maxed out on attendance, where does new revenue come from? In this episode, we sit down with John Abrahamson – formerly of the Monterey Bay Aquarium and the upcoming Nat Geo Museum – to talk about creative ways cultural attractions can grow earned revenue while staying true to their mission. John shares how he helped Monterey Bay Aquarium expand beyond its walls through immersive VR experiences, sustainable food and beverage programs (including saying goodbye ...
Spotlight: Diana Vega, Chief of Operations at Zoo Miami
The Marketing Attractions Podcast
27 minutes
9 months ago
Spotlight: Diana Vega, Chief of Operations at Zoo Miami
Diana Vega from Zoo Miami discusses how collaboration and creativity can elevate guest experiences at nonprofit attractions. It’s our view that marketing gets people through the door and guest experience turns them into members.We talk about:Empowering Staff: Involving frontline employees in solutions enhances both operations and the guest experience.Revamping Internal Meeting Structure: Ways Diana changed weekly internal meetings to increase employee buy-in.Accessibility Upgrades: Partnering...
The Marketing Attractions Podcast
When your attraction has already maxed out on attendance, where does new revenue come from? In this episode, we sit down with John Abrahamson – formerly of the Monterey Bay Aquarium and the upcoming Nat Geo Museum – to talk about creative ways cultural attractions can grow earned revenue while staying true to their mission. John shares how he helped Monterey Bay Aquarium expand beyond its walls through immersive VR experiences, sustainable food and beverage programs (including saying goodbye ...
