What Behavioral Economics Misses About Real-World Marketing

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/99/c3/19/99c319de-350b-bdca-ba7f-1809418526a2/mza_9089176004207495759.jpg/600x600bb.jpg

The Marketing Architects

Marketing Architects

224 episodes

3 hours ago

Introducing a research-first podcast that builds revenue, not condos.

Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.

Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

All content for The Marketing Architects is the property of Marketing Architects and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Careers

https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/187f40f08793df19c4d4311dbc970d2f.jpg

What Behavioral Economics Misses About Real-World Marketing

The Marketing Architects

19 minutes

2 months ago

What Behavioral Economics Misses About Real-World Marketing

Real buying decisions are habitual. They're often emotional. Nudges assume people carefully weigh options, but in reality, they just grab what's familiar or easy.

This week, Elena and Angela explore the gap between behavioral theory and marketing reality. They discuss why popular psychological insights like loss aversion, anchoring, and choice architecture often fall short when applied to actual campaigns. Plus, they share which behavioral principles still work in real-world marketing and why mental availability beats nudges for driving sustainable growth.

Topics covered:

[01:00] Why behavioral economics experiments don't always translate to real marketing
[04:00] The most powerful behavioral principle that works repeatedly
[06:00] How Apple masters anchoring and framing to shape perception of value
[09:00] Why real buying behavior is habitual and emotional, not deliberate
[11:00] The behavioral economics principle that's been overhyped
[13:00] How mental availability compares to behavioral tactics like nudging
[15:00] The one behavioral insight to keep in your marketing toolbox

To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.

Resources:
2024 Behavioral Economics in Consumer Decision-Making Study: https://mideastjournals.com/index.php/mejelss/article/view/4

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.