The Effectiveness of Audio

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/99/c3/19/99c319de-350b-bdca-ba7f-1809418526a2/mza_9089176004207495759.jpg/600x600bb.jpg

The Marketing Architects

Marketing Architects

223 episodes

5 days ago

Introducing a research-first podcast that builds revenue, not condos.

Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.

Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

All content for The Marketing Architects is the property of Marketing Architects and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Careers

https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/187f40f08793df19c4d4311dbc970d2f.jpg

The Effectiveness of Audio

The Marketing Architects

31 minutes

4 weeks ago

The Effectiveness of Audio

Nielsen finds radio paired with TV can boost ROI by 20%. Podcast ads deliver 70% recall and drive purchase action for 22% of listeners immediately after hearing an ad.

This week, Elena, Angela, and Rob explore why audio is such a powerful marketing tool. They share how Marketing Architects' roots in radio shaped their advertising philosophy, explain why sound creates lasting memories and emotional connections, and discuss the future of audio from smart speakers to AI-driven experiences.

Topics covered:

[03:00] How early radio work shaped Marketing Architects' approach
[07:00] Campaign that proved the power of testimonials in audio
[13:00] Four ways brands can use audio to build distinctive assets
[17:00] Brands getting sonic branding right today
[22:00] Advantages and disadvantages of podcast advertising
[27:00] Where audio advertising is heading in the next five to ten years

To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.

Resources:
WARC Study: https://www.warc.com/content/paywall/article/bestprac/what-we-know-about-radio-and-audio-effectiveness/en-GB/109845?

2025 eMarketer Article: https://www.emarketer.com/content/podcast-ads-turn-listener-attention-measurable-action

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.