Nerd Alert: Why We Can't Stop Watching TV

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The Marketing Architects

Marketing Architects

224 episodes

16 hours ago

Introducing a research-first podcast that builds revenue, not condos.

Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.

Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

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Nerd Alert: Why We Can't Stop Watching TV

The Marketing Architects

10 minutes

2 weeks ago

Nerd Alert: Why We Can't Stop Watching TV

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena and Rob explore why Americans watch over 40 hours of TV and video weekly. They examine how viewing habits evolved from 1992 to 2017, revealing that despite digital disruptions, total viewing time keeps growing—and 92% still happens on TV sets, not phones.

Topics covered:

[01:00] "Why Do People Watch So Much Television and Video? Implications for the Future of Viewing and Advertising"
[02:00] Average viewing climbed from 35 to 41 hours weekly
[04:00] Live TV dropped to 74%, but TV sets dominate
[06:00] EEG studies reveal TV's relaxation effect
[08:00] Digital video now rivals traditional TV viewing
[10:00] Why entertainment trumps complicated messaging

To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.

Resources:
Wilbur, Kenneth C. 2023. “Why Do People Watch So Much Television and Video? Implications for the Future of Viewing and Advertising.” Journal of Advertising Research 63, no. 1: 16–31. https://doi.org/10.2501/JAR-2023-003

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