Nerd Alert: When Being Simple Hurts Your Brand

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/99/c3/19/99c319de-350b-bdca-ba7f-1809418526a2/mza_9089176004207495759.jpg/600x600bb.jpg

The Marketing Architects

Marketing Architects

197 episodes

4 days ago

Introducing a research-first podcast that builds revenue, not condos.

Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.

Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

All content for The Marketing Architects is the property of Marketing Architects and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Careers

https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/d9e08279c76a965b678bdcbaae08e61d.jpg

Nerd Alert: When Being Simple Hurts Your Brand

The Marketing Architects

7 minutes

2 weeks ago

Nerd Alert: When Being Simple Hurts Your Brand

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena and Rob reveal how perceived brand simplicity creates higher consumer expectations that backfire when failures occur. They explore why simple brands face harsher judgment than complex ones when things go wrong.

Topics covered:

[01:00] "Keep It Simple: Consumer Perceptions of Brand Simplicity and Risk"
[02:00] Simplicity versus vagueness in marketing
[03:00] How simple brands create lower risk perceptions
[04:00] YouTube TV's confusing interface betrays simple expectations
[05:00] Mental simplicity equals fewer moving parts
[06:00] The white couch analogy for brand disappointment

To learn more, visit marketingarchitects.com/podcast or join our newsletter at marketingarchitects.com/newsletter.

Resources:
Light, N., & Fernbach, P. M. (2024). Keep it simple? Consumer perceptions of brand simplicity and risk. Journal of Marketing Research. https://doi.org/10.1177/00222437241248413

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.