How Marketing Earns Respect in the Boardroom with Kimberley Gardiner, CMO at Tractor Supply

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The Marketing Architects

Marketing Architects

211 episodes

1 day ago

Introducing a research-first podcast that builds revenue, not condos.

Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.

Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

All content for The Marketing Architects is the property of Marketing Architects and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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How Marketing Earns Respect in the Boardroom with Kimberley Gardiner, CMO at Tractor Supply

The Marketing Architects

30 minutes

3 days ago

How Marketing Earns Respect in the Boardroom with Kimberley Gardiner, CMO at Tractor Supply

Did you know poultry is the third most popular pet in America, behind dogs and cats? It's surprising stats like this that reflect the rural lifestyle trends driving growth at Tractor Supply Company.

This week, Elena and Rob talk with Kimberley Gardiner, CMO of Tractor Supply. Learn how she measures marketing impact through business outcomes, builds teams grounded in humility, and why she rejects the brand versus performance marketing debate. Plus, hear the undeniable impact of connecting directly with customers.

Topics covered:

[04:00] Transitioning from automotive to Tractor Supply marketing
[10:00] Using marketing strategically as a business driver, not cost center
[15:00] Investing marketing dollars for measurable returns
[18:00] Customer metrics that matter: traffic, transactions, basket size
[22:00] Why brand marketing versus performance marketing is a false choice
[26:00] What Kimberley learned about rodeo after joining Tractor Supply

To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.

Resources:
2024 MarketingWeek Article: https://www.marketingweek.com/marketers-improvement-financial-fluency/

Kimberley Gardiner’s LinkedIn: https://www.linkedin.com/in/kimberley-sweet-gardiner/

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.