🙋🏼‍♀️More Customers ↘️ Less Churn | Build Better SaaS with The Marketer’s Toolkit with Glenn Wasserman

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The Marketer's Toolkit for Go HighLevel

Tom Bristol

10 episodes

1 month ago

The Marketer’s Toolkit isn’t just a podcast—it’s a behind-the-scenes look at how top GoHighLevel (GHL) users are building smarter, scaling faster, and creating systems their clients actually use. At the heart of it all is Tom Bristol—the brilliant mind behind The Marketer’s Toolkit. Known for his out-of-this-world support, rapid innovation, and uncanny ability to solve GHL’s most frustrating gaps, Tom has become a beloved creator in the GoHighLevel community. His Toolkit gives SaaS builders and agency owners the edge they need to rise above the noise. In each episode, you’ll hear real stories from Toolkit users—creative founders, niche SaaS pros, and accidental agency owners who turned a system into a sustainable business. From intuitive dashboards for neurodivergent users to automated onboarding that scales with heart, these stories show what’s actually possible inside HighLevel. 🎧 Hosted by Virginia Scheuer, co-creator of the In the Spotlight YouTube series and long-time Toolkit power user. Whether you're building a SaaS from scratch or refining your white-label GHL experience, this podcast delivers clarity, community, and copy-paste strategies you won’t find anywhere else. Brought to you by The Marketer’s Toolkit

All content for The Marketer's Toolkit for Go HighLevel is the property of Tom Bristol and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Technology,

Business

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🙋🏼‍♀️More Customers ↘️ Less Churn | Build Better SaaS with The Marketer’s Toolkit with Glenn Wasserman

The Marketer's Toolkit for Go HighLevel

27 minutes

2 months ago

🙋🏼‍♀️More Customers ↘️ Less Churn | Build Better SaaS with The Marketer’s Toolkit with Glenn Wasserman

In this episode of In The Spotlight, longtime software pro Glenn Wasserman breaks down how he built a custom SaaS platform without burning out or hiring a full development team.

If you're losing customers, juggling too many disconnected tools, or trying to scale your SaaS without duct tape and overwhelm—this one’s for you.

Glenn shares how he used The Marketer’s Toolkit to:

Reduce churn by improving user experience
Integrate complex systems like CRMs, eBay, and inventory software
Build scalable, niche-focused workflows
Strike the balance between customization and sustainability

Whether you're an agency owner, SaaS founder, or tech-savvy integrator, you’ll get real-world insight into building better systems with less friction.

💡 What You’ll Learn:

Why churn is often a friction problem, not a product problem
How to scale without burning out your dev team (or yourself)
Toolkit strategies for syncing with external software
Glenn’s advice for turning agency skills into scalable SaaS
Why support, not just features, is the edge

⏰ Timestamps:

00:00 – Why Tools Alone Aren’t Enough (Support + Strategy Matters)
00:45 – Glenn’s Story: From 1985 Software Sales to SaaS CEO
03:48 – What Glenn Uses Inside The Marketer’s Toolkit
05:22 – CRM + Operations Software Integration Example
06:18 – Core Philosophy: Reduce Friction, Reduce Churn
10:45 – Toolkit in Action: One-Click Sync to Partner Software
12:14 – Expanding Toolkit Use Across Niches
14:24 – Customization vs. Scalability (Striking the Balance)
16:01 – Wildest Integration: eBay + CRM + Inventory System
17:34 – Advice for Agencies Dreaming of Building SaaS
19:11 – Real Talk: Know Your Business, Play to Your Strengths
21:05 – Why Tom’s Toolkit Stands Out
24:48 – Product Support That Actually Supports
26:16 – Triple Threat: Great Tool, Great Guy, Great Support

📞 Want to see what’s possible with The Marketer’s Toolkit?

Explore the tools, templates, and integrations designed to help you scale smarter:
👉 themarketerstoolkit.com

🗓 Already a user? Book your free optimization call here:
👉 go.thetoolkit.io/widget/bookings/toolkit-optimization