In this episode of In The Spotlight, Virginia sits down with tech-savvy trailblazer Allan Simmons, who started building custom apps before GoHighLevel was even a thing.
Now, Allan merges his custom development expertise with The Marketer’s Toolkit Theme Builder to deliver a fully branded SaaS experience inside HighLevel — no code, no confusion, just pure client wow-factor.
Whether you’re a SaaS founder, white-label strategist, or agency owner, Allan shares real-world strategies to help you stand out, protect your IP, and scale smart.
💡 What You’ll Learn:
⏰ Timestamps:
00:00 – Intro: Meet Allan Simmons + In The Spotlight Series
01:18 – Allan’s Bespoke App: How He Built a System Before the Internet
02:34 – Moving from Infusionsoft to HighLevel
03:23 – How Allan Uses GetBookedUp + The Marketer’s Toolkit
05:05 – Smart Buttons & Automations for Non-Tech Users
07:06 – How Technicians Use the Custom Portal
09:06 – Favorite Features for Non-Techie Clients
10:04 – Allan’s Advice for Niche SaaS Creators
11:43 – How Allan Designs Snapshots for Different Client Types
13:23 – Connecting Offline & Online Systems with HighLevel
14:21 – Hidden Menus, Custom Labels & Protecting IP
17:00 – Allan’s Favorite Productivity Tools (Pabbly + ADHD Planner)
18:35 – Sneak Peek: Allan’s Rug Dashboard Project
19:33 – Closing Thoughts & How You Can Do It Too
Interested in the Toolkit Check it out!: themarketerstoolkit.com
🗓 Already in the Toolkit?
Book your free optimization call to make the most of your HighLevel setup:
👉 go.thetoolkit.io/widget/bookings/toolkit-optimization
