How to create Compelling Podcasts

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/df/59/74/df597460-8108-9c15-cf9f-d928fca051bb/mza_3224223409777329359.jpg/600x600bb.jpg

The Marcomms Heart To Heart

Ceris Burns International

5 episodes

8 months ago

A podcast series that shares PR and marketing tips and advice to help you grow your business. In each episode, Ceris Burns, MD of Ceris Burns International talks to successful business leaders and marcomms experts. Tune in for insights on issues including SEO, social media, PR in the digital age, why social media isn’t going to replace the business website any time soon, GA4 – the next generation of analytics, international PR, internal and external marcomms tools, and much more!

The Marcomms Heart To Heart is a production of Ceris Burns International in partnership with Bengo Media.

Check out The Marcomms Heart To Heart www.marcommshearttoheart.co.uk where listeners can also find top tips inspired by the series as each episode airs.

Marketing

Business

RSS

All content for The Marcomms Heart To Heart is the property of Ceris Burns International and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/e50b9e8c6efb6f885f9015ec1c734901.jpg

How to create Compelling Podcasts

The Marcomms Heart To Heart

35 minutes

1 year ago

How to create Compelling Podcasts

Are you currently deciding whether podcasts should become part of your marketing activity? Want to know more about the benefits of creating podcasts and how to make your series stand out from the crowd? Whether you’ve already produced podcasts or are a total newcomer to this space, you’ll learn lots from this episode. Our guest is Steve Austins, Co-Founder and Director of Bengo Media, and he shares tips about creating compelling audio. He’s perfect for this podcast as his company has worked in partnership with Ceris Burns International to produce this series.

Key insights from Steve:

(02:24) The benefits of creating podcasts.
(04:03) Making your podcast stand out: what's the podcast's purpose, target audience, and positioning to differentiate itself in a crowded market.
(09:23) The importance of headphones and software for recording and editing podcasts.
(15:44) Guidelines for selecting guests and asking relevant questions on a B2B podcast.
(19:56) The editing process. Being critical and clear on what to keep or remove.
(26:41) Marketing the podcast, utilising existing communication channels and repurposing content.
(28:18) The importance of focusing on a niche audience.
(29:19) Measuring the success of a podcast.
(32:38) Podcast pitfalls to avoid and "pod fade"

Check out The Marcomms Heart to Heart’ www.marcommshearttoheart.co.uk for more info on the theme of this podcast, including five top tips from Steve Austins.