We tackle a listener's question about getting the most out of Pardot email marketing by diving into strategies for driving better engagement, boosting conversions, and improving ROI. • Clean, well-organised Pardot accounts form the foundation for effective targeting and personalisation • Regular account audits (every three months) help catch data decay and refine segments as audiences evolve • Understanding prospect mailability is critical for maintaining sender score and avoiding deliverabi...
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We tackle a listener's question about getting the most out of Pardot email marketing by diving into strategies for driving better engagement, boosting conversions, and improving ROI. • Clean, well-organised Pardot accounts form the foundation for effective targeting and personalisation • Regular account audits (every three months) help catch data decay and refine segments as audiences evolve • Understanding prospect mailability is critical for maintaining sender score and avoiding deliverabi...
Salesforce Marketing Cloud: An introduction to Engagement
The MarCloud Podcast
15 minutes
5 months ago
Salesforce Marketing Cloud: An introduction to Engagement
Salesforce Marketing Cloud Engagement provides marketers with integrated tools to connect with customers through personalized, data-driven communications across multiple channels. We explore how this powerful platform transforms marketing strategy through automation, data management, and AI-powered personalization. • Automation Studio handles one-to-many marketing tasks and complex data processing • Journey Builder creates personalized customer experiences triggered by individual behaviors •...
The MarCloud Podcast
We tackle a listener's question about getting the most out of Pardot email marketing by diving into strategies for driving better engagement, boosting conversions, and improving ROI. • Clean, well-organised Pardot accounts form the foundation for effective targeting and personalisation • Regular account audits (every three months) help catch data decay and refine segments as audiences evolve • Understanding prospect mailability is critical for maintaining sender score and avoiding deliverabi...
