We tackle a listener's question about getting the most out of Pardot email marketing by diving into strategies for driving better engagement, boosting conversions, and improving ROI. • Clean, well-organised Pardot accounts form the foundation for effective targeting and personalisation • Regular account audits (every three months) help catch data decay and refine segments as audiences evolve • Understanding prospect mailability is critical for maintaining sender score and avoiding deliverabi...
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We tackle a listener's question about getting the most out of Pardot email marketing by diving into strategies for driving better engagement, boosting conversions, and improving ROI. • Clean, well-organised Pardot accounts form the foundation for effective targeting and personalisation • Regular account audits (every three months) help catch data decay and refine segments as audiences evolve • Understanding prospect mailability is critical for maintaining sender score and avoiding deliverabi...
We dive deep into Salesforce Marketing Cloud Advanced Edition, cutting through the jargon to help you determine if it's the right solution for your marketing needs. Drawing from extensive resources, we examine what makes this premium marketing automation platform unique and how it addresses common marketing challenges. • Marketing Cloud Advanced is Salesforce's premium enterprise-level marketing automation platform built directly on the main Salesforce platform • Being "on-core" provides dir...
The MarCloud Podcast
We tackle a listener's question about getting the most out of Pardot email marketing by diving into strategies for driving better engagement, boosting conversions, and improving ROI. • Clean, well-organised Pardot accounts form the foundation for effective targeting and personalisation • Regular account audits (every three months) help catch data decay and refine segments as audiences evolve • Understanding prospect mailability is critical for maintaining sender score and avoiding deliverabi...
