Welcome to Day-16 of the 30 Days Growth Marketing Course. In this insightful lesson, we explore the final two stages of the marketing funnel: revenue and referral. Discover how revenue actions, such as transactions and paid plans, contribute to business success and why they shouldn't be the sole focus. Learn the importance of establishing product-market fit and building an audience before optimizing revenue-related actions. The referral stage is equally significant, as satisfied customers can become powerful advocates for your product or service. Explore the impact of referral campaigns and discover effective strategies to incentivize referrals, drawing inspiration from successful examples like Dropbox and PayPal. Measurement is key, so we dive into essential metrics for tracking referral campaign success, including the viral coefficient and click-through rates. Witness how referral marketing harnesses the power of personal connections and trust to drive user adoption and expand your customer base. Don't miss out on this valuable lesson that uncovers the secrets behind revenue growth and leveraging referrals for sustainable business success. Join us as we explore the revenue and referral stages of the marketing funnel and empower your marketing strategies.