Welcome back to Lesson 13 of our comprehensive growth marketing course! In this session, we dive deep into the world of email marketing and its pivotal role in retaining customers and driving growth.

The transcript begins with an overview of the technical aspects, followed by an in-depth discussion on the power of email marketing. Learn how email campaigns can be leveraged at different stages of the growth funnel, including retention and revenue generation. Discover valuable insights and strategies to make the most of this versatile marketing channel.

We will discuss a range of powerful email marketing tools, such as ConvertKit, ActiveCampaign, and Klaviyo. Uncover the features and benefits of each tool and gain practical knowledge on how to implement them effectively in your marketing campaigns.

Explore various types of email marketing content, from sales sequences that drive conversions to engaging newsletters that keep your audience informed and connected. Gain a comprehensive understanding of automations and flows based on the user journey, empowering you to create personalized and impactful email campaigns.

Throughout the lesson, we touch upon different stages of the growth funnel and examine real-life examples of successful marketing campaigns. Discover how email marketing can play a vital role in every stage, from awareness and acquisition to activity and retention, all the way to revenue and referral.