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The Manuscript
The Manuscript
31 episodes
1 week ago
In The Manuscript, we're passionate about writing and technology. Every couple of weeks we talk to people making a difference in Technical Writing, Instructional Design, UX Writing, Content Strategy and anywhere else there’s someone thinking about content in digital products and the tech industry.
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All content for The Manuscript is the property of The Manuscript and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In The Manuscript, we're passionate about writing and technology. Every couple of weeks we talk to people making a difference in Technical Writing, Instructional Design, UX Writing, Content Strategy and anywhere else there’s someone thinking about content in digital products and the tech industry.
Show more...
Careers
Business
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#29: Two marketing paths crossing in tech
The Manuscript
49 minutes 16 seconds
3 years ago
#29: Two marketing paths crossing in tech

Today's conversation features Jade Maravillas, Alliances Director at Birlasoft, and Cassi Vilvert, Product Manager at Z1. While they share their story, we will also get to know key topics revolving around product marketing, the early days and in tech, and consolidating a company's differentiation strategy. Since storytelling is so central to the marketing field, we illustrated what they learned about this area with actual stories that they experienced in their professional lives.  

Cassi's Linkedin profile: https://www.linkedin.com/in/cassianevilvert/

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Check it out here: https://themanuscript.co

The Manuscript's Book List
On every episode, we ask our guests what book is currently on their night stand, and what book would they recommend for us to know more about what they do. Check out the official book recommendations list in our Twitter profile, or on our Goodreads bookshelf.

Check it out here: http://bit.ly/the-manuscript-goodreads

The Manuscript
In The Manuscript, we're passionate about writing and technology. Every couple of weeks we talk to people making a difference in Technical Writing, Instructional Design, UX Writing, Content Strategy and anywhere else there’s someone thinking about content in digital products and the tech industry.