This is a conversation with Jeff Croft, a seasoned expert in AI and its applications in business, covering his experiences and perspectives on leveraging AI for enterprise transformations. Jeff shares insights on the pitfalls of prolonged deliberation over AI adoption, the critical role of relationship selling in the era of infinite choices, and the proven strategies for integrating AI to achieve tangible business outcomes. He highlights the impactful use of AI in solving expensive and mundane problems within organizations and emphasizes the importance of a direct, action-driven approach towards technology adoption. Through examples from his tenure at Palantir and his advisory roles, Jeff paints a broad picture of the digital transformation landscape, offering valuable lessons on navigating the challenges and seizing the opportunities presented by generational AI technologies in modern enterprises.