Inside the Playbook: Shawn Desman and Managers on How They Sold Out Every Show

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The Manager's Playbook

170 episodes

1 week ago

Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager's Playbook is your essential podcast for insights into the music industry. Whether you're an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment lawyers, and other industry execs. Each episode is packed with valuable tips, real-world experiences, and expert advice to help you navigate the complexities of the music business.

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Inside the Playbook: Shawn Desman and Managers on How They Sold Out Every Show

The Manager's Playbook

18 minutes

1 month ago

Inside the Playbook: Shawn Desman and Managers on How They Sold Out Every Show

Shawn Desman’s career looked finished, until it wasn’t.

In this conversation, Shawn, Steve Zsirai, and Chad Walsh break down how a mix of social media strategy, data-driven decision-making, and the “Drake effect” helped spark one of the most inspiring comebacks in Canadian music.

From TikTok virality to reconnecting with nostalgic fans, from analyzing where the audience actually lives to building the right live shows, they share the playbook for turning momentum into a full resurgence. And at the core of it all: authenticity.

This episode is a masterclass in how to rebuild a music career in today’s industry.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/1uwdpt8Z2i0PmUt70hhc76?si=ekjULlriRweFoLFGxe57Eg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook