Inside the Playbook: Isabel Quinteros on Being a Publicist to TikTok to AI

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/f0/76/2d/f0762d7a-28af-46cf-53b9-196226c2e0f0/mza_9016962996702608719.jpg/600x600bb.jpg

The Manager's Playbook

170 episodes

1 day ago

Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager's Playbook is your essential podcast for insights into the music industry. Whether you're an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment lawyers, and other industry execs. Each episode is packed with valuable tips, real-world experiences, and expert advice to help you navigate the complexities of the music business.

Music

RSS

All content for The Manager's Playbook is the property of The Manager's Playbook and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Music

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/41223789/41223789-1715803130458-aafc013c3e96d.jpg

Inside the Playbook: Isabel Quinteros on Being a Publicist to TikTok to AI

The Manager's Playbook

19 minutes 11 seconds

1 month ago

Inside the Playbook: Isabel Quinteros on Being a Publicist to TikTok to AI

What does it really take to build lasting partnerships between artists, brands, and technology?

In this clip, Isabel Quinteros, SVP at Jen Music AI and former Global Music Partnerships lead at TikTok, reflects on her career journey from PR to tech, sharing lessons from campaigns with J. Cole, and Beyoncé’s Super Bowl performance. She also breaks down how to balance brand expectations with artist needs, and why the best collaborations leave everyone walking away with value.

We dive into case studies like Jessie Reyez’s Jameson partnership and The Weeknd’s VR concert with TikTok, plus explore how AI is shaping the next era of music and brand integration.

This is practical advice and real-world strategy for artists, managers, and brands preparing for the future of music.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/7pcslHOcyo1H9LFh6WMWF8?si=XVoXX_mhSZau35nFFLCu1w

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook