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Step 2: How Leaders Create Consistent Sales Conversations
The Manage Your Message Podcast
12 minutes 21 seconds
2 years ago
Step 2: How Leaders Create Consistent Sales Conversations
Host Jim Karrh continues his special solo series designed especially for sales leaders, revenue leaders, and others. In this episode, Jim explains why a "central source of truth" is necessary for consistent sales messaging. Jim also discusses why typical scripts, manuals, and content libraries are not sufficient for today's stressed and time-pressed sellers.