🦷 EPISODE 6 — “Marketing, Mishaps, and Making It Happen” In this episode of The Making of Podcast, Dr. Ashley and Dr. Toni Torres dive deep into what it’s really like to get new patients through the door in the early days of practice ownership. Dr. Toni opens up about her third week of seeing patients at Bloom Dental Co., the tech hiccups she’s troubleshooting behind the scenes, and the (sometimes hilarious) reality of being alone at the office late at night. From unexpected visitors to AI in...
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🦷 EPISODE 6 — “Marketing, Mishaps, and Making It Happen” In this episode of The Making of Podcast, Dr. Ashley and Dr. Toni Torres dive deep into what it’s really like to get new patients through the door in the early days of practice ownership. Dr. Toni opens up about her third week of seeing patients at Bloom Dental Co., the tech hiccups she’s troubleshooting behind the scenes, and the (sometimes hilarious) reality of being alone at the office late at night. From unexpected visitors to AI in...
In this episode of The Making Of, Drs. Ashley Joves and Brian Joves dives into the art and strategy of branding your dental practice. Drawing from her journey creating the Smile & Co. brand, Dr. Ashley shares the thought process, challenges, and lessons learned in building a practice that stands out. Branding isn’t just about choosing colors or designing a logo—it’s about creating a feeling, an experience, and a story that resonates with patients and your team. Whether you’re starting fro...
The Making of a Dental Startup
🦷 EPISODE 6 — “Marketing, Mishaps, and Making It Happen” In this episode of The Making of Podcast, Dr. Ashley and Dr. Toni Torres dive deep into what it’s really like to get new patients through the door in the early days of practice ownership. Dr. Toni opens up about her third week of seeing patients at Bloom Dental Co., the tech hiccups she’s troubleshooting behind the scenes, and the (sometimes hilarious) reality of being alone at the office late at night. From unexpected visitors to AI in...
