We welcome back friend of the pod and TM&TM Alumnus (alumni? aluminati?) Mr Henry Jeffreys in the first of our episodes focused on PDO. What is a PDO? Are you a PDO? Are we a PDO? (PDOI? AlumiPDO?). Importantly, what is a PDO supposed to be and who does it represent. We consider it from multiple angles; does it benefit producers? Consumers? Do consumers know or even care? When it comes to English wine and positioning it both domestically and in the export markets what is the relevance of further legislation and does it help or hinder sales? How does it fit with both a singular and wider brand? From handpicking to discussing what’s in a name we attempt to start unlocking the conversation that is becoming ever more frequent in the lands of English wine. Several bombs are dropped, by both our magnificent guest and Ferg himself...you’ll be delighted to know that Lee wasn’t around for this one. It was actually the only thing on Henry’s rider; his equivalent of Van Halen and their dislike of brown M&Ms. With huge thanks to Henry for his time and sharing his deep insights on the subject. TM&TM: The Tabards, The Lanyards, The High Viz Vests, regulating your labels from Thursday morning. #podcast #wine #winecast #Englishwine #PDO #rulesandregulations @fergelias @henrygjeffreys