This episode critiques the prevalent issue of greenwashing, where organisations deceptively present themselves as environmentally responsible. 

It highlights how companies often make vague 'Net Zero' commitments with distant deadlines and engage in dishonest virtue signalling to appeal to ethically conscious consumers.

It provides examples of well-known corporations, such as McDonald's, Innocent Drinks, and Unilever, illustrating various greenwashing tactics. 

Furthermore, it examines the limitations of carbon credits and emerging eco-certifications, suggesting they can be gamed or fail to deliver meaningful environmental impact. 

The author argues that genuine progress requires more than PR and spin, necessitating coordinated government action to hold corporations accountable.

Excerpts from ⁠Magnetic Nonsense⁠⁠: ⁠⁠A Short History of Bullshit at Work and How to Make it Go Away⁠

Note: podcast generated by Google LM Notebook from the original book text.