In the world of wine there is a "right time" ⎻ a "good time" ⎻ for every action, starting with tending the vines through to opening a bottle to crown that special moment. And it is precisely the culture of time that Masi, the historic Valpolicella producer, has made the key to its success. To mark Masi's 250th vintage, journalist and storyteller Matteo Caccia has woven together an account of its history, telling us about the company, the Boscaini family that runs it, the legendary wines it produces, and the people who work there - in particular company President Sandro Boscaini, the man who has spread his knowledge and passion for Valpolicella’s Amarone round the world. It’s a tale told by its many participants, taking us on journey to discover the lesser-known sides of an iconic brand, through its past, present and future.
Host: Matteo Caccia Author: Matteo Caccia Co-author: Anita Panizza Sound Engineer and Sound Designer: Paolo Corleoni Coordination: Olga Merlin A Mismaonda Production
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In the world of wine there is a "right time" ⎻ a "good time" ⎻ for every action, starting with tending the vines through to opening a bottle to crown that special moment. And it is precisely the culture of time that Masi, the historic Valpolicella producer, has made the key to its success. To mark Masi's 250th vintage, journalist and storyteller Matteo Caccia has woven together an account of its history, telling us about the company, the Boscaini family that runs it, the legendary wines it produces, and the people who work there - in particular company President Sandro Boscaini, the man who has spread his knowledge and passion for Valpolicella’s Amarone round the world. It’s a tale told by its many participants, taking us on journey to discover the lesser-known sides of an iconic brand, through its past, present and future.
Host: Matteo Caccia Author: Matteo Caccia Co-author: Anita Panizza Sound Engineer and Sound Designer: Paolo Corleoni Coordination: Olga Merlin A Mismaonda Production
Culture is one of the main ingredients of Masi wines: it is an ingredient that may not be specified on the label, but which is expressed in the creation of the prestigious Masi Prize, in the homonymous Foundation and in all the activities embarked on by the company over the years to promote and spread awareness of the territory, its cultural heritage and the resourcefulness and production skills of the civilisations of the Venetian regions.
In this episode, we will take a look at the values of the Veneto civilisation for the Boscaini family, the evolution of the Masi prize and the company’s commitment to increasing appreciation of culture, through the words of Sandro Boscaini, Cristina Valenza, Isabella Bossi Fedrigotti, Andrea Battistoni and Jeannie Cho Lee.
The magic of time. 250 years of Masi
In the world of wine there is a "right time" ⎻ a "good time" ⎻ for every action, starting with tending the vines through to opening a bottle to crown that special moment. And it is precisely the culture of time that Masi, the historic Valpolicella producer, has made the key to its success. To mark Masi's 250th vintage, journalist and storyteller Matteo Caccia has woven together an account of its history, telling us about the company, the Boscaini family that runs it, the legendary wines it produces, and the people who work there - in particular company President Sandro Boscaini, the man who has spread his knowledge and passion for Valpolicella’s Amarone round the world. It’s a tale told by its many participants, taking us on journey to discover the lesser-known sides of an iconic brand, through its past, present and future.
Host: Matteo Caccia Author: Matteo Caccia Co-author: Anita Panizza Sound Engineer and Sound Designer: Paolo Corleoni Coordination: Olga Merlin A Mismaonda Production
