In the world of wine there is a "right time" ⎻ a "good time" ⎻ for every action, starting with tending the vines through to opening a bottle to crown that special moment. And it is precisely the culture of time that Masi, the historic Valpolicella producer, has made the key to its success. To mark Masi's 250th vintage, journalist and storyteller Matteo Caccia has woven together an account of its history, telling us about the company, the Boscaini family that runs it, the legendary wines it produces, and the people who work there - in particular company President Sandro Boscaini, the man who has spread his knowledge and passion for Valpolicella’s Amarone round the world. It’s a tale told by its many participants, taking us on journey to discover the lesser-known sides of an iconic brand, through its past, present and future.
Host: Matteo Caccia Author: Matteo Caccia Co-author: Anita Panizza Sound Engineer and Sound Designer: Paolo Corleoni Coordination: Olga Merlin A Mismaonda Production
All content for The magic of time. 250 years of Masi is the property of Masi Wines and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In the world of wine there is a "right time" ⎻ a "good time" ⎻ for every action, starting with tending the vines through to opening a bottle to crown that special moment. And it is precisely the culture of time that Masi, the historic Valpolicella producer, has made the key to its success. To mark Masi's 250th vintage, journalist and storyteller Matteo Caccia has woven together an account of its history, telling us about the company, the Boscaini family that runs it, the legendary wines it produces, and the people who work there - in particular company President Sandro Boscaini, the man who has spread his knowledge and passion for Valpolicella’s Amarone round the world. It’s a tale told by its many participants, taking us on journey to discover the lesser-known sides of an iconic brand, through its past, present and future.
Host: Matteo Caccia Author: Matteo Caccia Co-author: Anita Panizza Sound Engineer and Sound Designer: Paolo Corleoni Coordination: Olga Merlin A Mismaonda Production
Tasting a good wine is a simple gesture within everyone’s reach, which creates pleasure and enjoyment. The Masi Wine Experience has been created precisely in order to ensure direct contact with each consumer, drawing them into the Masi world. Amidst cellars and historic estates, including matching dishes in the kitchen: what exactly does it mean to experience the values of tradition and the territory in unmistakeable style?
In this episode, we will see how the family business evolved, the brand’s omnichannel approach and the “wine first” philosophy adopted in the kitchen, through the words of Raffaele Boscaini, Federico Girotto and Vitangelo Galluzzi.
The magic of time. 250 years of Masi
In the world of wine there is a "right time" ⎻ a "good time" ⎻ for every action, starting with tending the vines through to opening a bottle to crown that special moment. And it is precisely the culture of time that Masi, the historic Valpolicella producer, has made the key to its success. To mark Masi's 250th vintage, journalist and storyteller Matteo Caccia has woven together an account of its history, telling us about the company, the Boscaini family that runs it, the legendary wines it produces, and the people who work there - in particular company President Sandro Boscaini, the man who has spread his knowledge and passion for Valpolicella’s Amarone round the world. It’s a tale told by its many participants, taking us on journey to discover the lesser-known sides of an iconic brand, through its past, present and future.
Host: Matteo Caccia Author: Matteo Caccia Co-author: Anita Panizza Sound Engineer and Sound Designer: Paolo Corleoni Coordination: Olga Merlin A Mismaonda Production
