In the world of wine there is a "right time" ⎻ a "good time" ⎻ for every action, starting with tending the vines through to opening a bottle to crown that special moment. And it is precisely the culture of time that Masi, the historic Valpolicella producer, has made the key to its success. To mark Masi's 250th vintage, journalist and storyteller Matteo Caccia has woven together an account of its history, telling us about the company, the Boscaini family that runs it, the legendary wines it produces, and the people who work there - in particular company President Sandro Boscaini, the man who has spread his knowledge and passion for Valpolicella’s Amarone round the world. It’s a tale told by its many participants, taking us on journey to discover the lesser-known sides of an iconic brand, through its past, present and future.
Host: Matteo Caccia Author: Matteo Caccia Co-author: Anita Panizza Sound Engineer and Sound Designer: Paolo Corleoni Coordination: Olga Merlin A Mismaonda Production
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In the world of wine there is a "right time" ⎻ a "good time" ⎻ for every action, starting with tending the vines through to opening a bottle to crown that special moment. And it is precisely the culture of time that Masi, the historic Valpolicella producer, has made the key to its success. To mark Masi's 250th vintage, journalist and storyteller Matteo Caccia has woven together an account of its history, telling us about the company, the Boscaini family that runs it, the legendary wines it produces, and the people who work there - in particular company President Sandro Boscaini, the man who has spread his knowledge and passion for Valpolicella’s Amarone round the world. It’s a tale told by its many participants, taking us on journey to discover the lesser-known sides of an iconic brand, through its past, present and future.
Host: Matteo Caccia Author: Matteo Caccia Co-author: Anita Panizza Sound Engineer and Sound Designer: Paolo Corleoni Coordination: Olga Merlin A Mismaonda Production
Masi’s is a story of a continuous handing down over the generations of the culture of the land, wine and trade. But above all, it is the story of a family who, for generations, through cultivation, harvests and appassimento, has celebrated what has now become a sacred ritual, that of wine production.
In this episode, we discover the story of the Boscaini family, from its origins to little Sandro, who represents the ninth generation, through the words of its members: Sandro, Bruno, Mario, Alessandra, Anita, Raffaele, Giacomo and Alessandro. We will also hear the CEO, Federico Girotto, telling us how sustainability is a “natural” element in a company that has now reached its 250th harvest.
The magic of time. 250 years of Masi
In the world of wine there is a "right time" ⎻ a "good time" ⎻ for every action, starting with tending the vines through to opening a bottle to crown that special moment. And it is precisely the culture of time that Masi, the historic Valpolicella producer, has made the key to its success. To mark Masi's 250th vintage, journalist and storyteller Matteo Caccia has woven together an account of its history, telling us about the company, the Boscaini family that runs it, the legendary wines it produces, and the people who work there - in particular company President Sandro Boscaini, the man who has spread his knowledge and passion for Valpolicella’s Amarone round the world. It’s a tale told by its many participants, taking us on journey to discover the lesser-known sides of an iconic brand, through its past, present and future.
Host: Matteo Caccia Author: Matteo Caccia Co-author: Anita Panizza Sound Engineer and Sound Designer: Paolo Corleoni Coordination: Olga Merlin A Mismaonda Production
