Welcome to MadMen, the podcast where we dive headfirst into the wild world of up-and-coming brands that are shaking things up! We celebrate the rebels, the disruptors, and fearless innovators who are flipping the script and rewriting the rules of branding. We’re gonna separate the studs from the duds, the winners from the losers, and give you the inside scoop on what makes these brands tick.
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Welcome to MadMen, the podcast where we dive headfirst into the wild world of up-and-coming brands that are shaking things up! We celebrate the rebels, the disruptors, and fearless innovators who are flipping the script and rewriting the rules of branding. We’re gonna separate the studs from the duds, the winners from the losers, and give you the inside scoop on what makes these brands tick.
Episode 53 ROS
Baby Boomers: The Lost Generation
We talk so much about TikTok, Gen Z, young audiences, cool hip trends. This week, we are going to flip the script a bit and talk about Baby Boomers, the lost generation. They don’t always get the love we give, and we tend to only spray ad champagne on brands who do a kickass job at winning young people. But let’s not underestimate old folks.
Sameer - a deep dive into the profile of Baby Boomers, and some surprising facts about them that often get overlooked
Adeel - 2 brand spotlights whose business relies on baby boomers and talk about how they market to them. (AARP & MyPillow)
Salim - 2 brand spotlights who generally appeal to young people but surprisingly resonate with baby boomers (Honda Element & Facebook)
Sameer - 1 brand spotlight that is built to last and resonate as we get older (Costco)
The MadMen Pod
Welcome to MadMen, the podcast where we dive headfirst into the wild world of up-and-coming brands that are shaking things up! We celebrate the rebels, the disruptors, and fearless innovators who are flipping the script and rewriting the rules of branding. We’re gonna separate the studs from the duds, the winners from the losers, and give you the inside scoop on what makes these brands tick.
