In this episode of the M&A Guy podcast, host Brian T. Franco discusses the critical importance of cost optimization with guest Brian Suddarth from ERA Group. They explore common cost inefficiencies in businesses, the role of AI in improving operational efficiency, and the necessity of early exit planning to enhance enterprise value. The conversation emphasizes that optimizing costs is not just about cutting expenses but is a strategic move that can significantly increase a company's valuation before a sale or capital event.