In this enlightening conversation, Brian Franco and Dave Rosenberg explore the intricacies of leadership, motivation, and the importance of purpose in organizations. They discuss the differences between motivation and inspiration, the significance of company culture, and how values shape decision-making. Dave shares valuable lessons from his experiences in both military and civilian sectors, emphasizing the need for effective processes and a strong company culture to drive success. The conversation culminates in an invitation to an upcoming leadership event that promises to provide experiential learning from iconic battlefields.