In this episode of The Future of Retail, I interviewed Michelle Silverstein and Jaclyn Grauman, the founders of The Verticale, a virtual mall for purpose-driven digital brands. The Verticale is a digital retailer for the new era of consumerism where people can discover innovative, value-driven brands (DTC/DNVBs) – in one trusted place. The founders dynamic approach merges content and commerce, bringing the consumer a new shopping experience centered around newness, brand affinity, and c...
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