Amid ongoing turbulence in luxury e-commerce, Munich-based Mytheresa is demonstrating the resilience of its curated, customer-first strategy. In the year ending June 30, 2025, it posted year-on-year net sales growth of 8.9% and a 4.9% rise in EBITDA margin, while gross merchandise value per top customer climbed 16.1% in the fourth quarter.

Behind the company’s steady growth is Michael Kliger, who has led Mytheresa since 2015 with a focus on consistency, curation, and customer experience. “My objective is to have even more enthusiastic customers shopping for our brands. We are not chasing revenue. If you do that and they stay and they buy, the financials are an outcome," says Kliger. 

Since Kliger took the helm, the luxury e-tailer has expanded globally — debuting a Chinese site in 2016 and listing on the New York Stock Exchange in 2021. In April 2025, Mytheresa completed its acquisition of Yoox Net-a-Porter from Richemont, forming the new luxury group LuxExperience.

In Jing Daily’s sit-down interview at Mytheresa’s New York office during fashion week, Kliger shares how the company finds steady growth through consistency, and his multi-year strategy for unifying the newly formed e-commerce powerhouse.

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