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The Luxury Mind
Paul Russell and Helen Villiers
16 episodes
2 days ago
The Luxury Mind is co-hosted by Paul Russell and Helen Villiers and explores the psychology of luxury consumers.

It delves into the thought processes, emotions, and decision-making patterns of high net worth individuals and offers insights on influence, persuasion, and behavioural prediction, helping luxury businesses engage effectively with discerning consumers.

Paul and Helen use an engaging, accessible style, blending theory with real-world examples, making complex ideas easy to understand for a diverse audience.
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Society & Culture
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All content for The Luxury Mind is the property of Paul Russell and Helen Villiers and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Luxury Mind is co-hosted by Paul Russell and Helen Villiers and explores the psychology of luxury consumers.

It delves into the thought processes, emotions, and decision-making patterns of high net worth individuals and offers insights on influence, persuasion, and behavioural prediction, helping luxury businesses engage effectively with discerning consumers.

Paul and Helen use an engaging, accessible style, blending theory with real-world examples, making complex ideas easy to understand for a diverse audience.
Show more...
Society & Culture
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Ep. 3 Virtue Signalling: From LinkedIn Grandstanding to Lifestyle One-Upmanship
The Luxury Mind
44 minutes 16 seconds
1 year ago
Ep. 3 Virtue Signalling: From LinkedIn Grandstanding to Lifestyle One-Upmanship

Ever feel like you're watching a performance every time you scroll through your LinkedIn feed? Join us for a lively chat where we peel back the curtain on the theatre of modern social dynamics, starting with the all-too-familiar acts of virtue signalling and the curious inflation of self-importance on professional platforms. We tear into the façade of self-proclaimed CEOs and wonder aloud if these titles serve any real purpose beyond ego-boosting.

Then, prepare to chuckle and cringe as we venture into the world of consumer vanity. We talk about those who buy nobility titles, expecting a royal treatment, only to be royally ignored. We also tackle the thorny issue of luxury brands losing their luster to overexposure and knock-offs. Helen and I share our take on the quest for social recognition through expensive logos and question whether sporting branded goods really makes anyone better than the next person in line at the coffee shop.

Wrapping up our insightful yet cheeky discussion, we hone in on the competitive underbelly of lifestyle choices in the age of the 'gram. From eco-conscious living to the minimalist movement, we debate whether these choices are a badge of honor or just the latest way to vie for the spotlight. We also examine the peculiar world of dietary virtue signalling, questioning if announcing one's veganism is more about personal ethos or Instagram likes. So tune in, get ready to nod vigorously or shake your head in disbelief, and perhaps find a new perspective on the social jungle we navigate daily.

The Luxury Mind
The Luxury Mind is co-hosted by Paul Russell and Helen Villiers and explores the psychology of luxury consumers.

It delves into the thought processes, emotions, and decision-making patterns of high net worth individuals and offers insights on influence, persuasion, and behavioural prediction, helping luxury businesses engage effectively with discerning consumers.

Paul and Helen use an engaging, accessible style, blending theory with real-world examples, making complex ideas easy to understand for a diverse audience.