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The Luxury Mind
Paul Russell and Helen Villiers
16 episodes
1 day ago
The Luxury Mind is co-hosted by Paul Russell and Helen Villiers and explores the psychology of luxury consumers.

It delves into the thought processes, emotions, and decision-making patterns of high net worth individuals and offers insights on influence, persuasion, and behavioural prediction, helping luxury businesses engage effectively with discerning consumers.

Paul and Helen use an engaging, accessible style, blending theory with real-world examples, making complex ideas easy to understand for a diverse audience.
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Society & Culture
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All content for The Luxury Mind is the property of Paul Russell and Helen Villiers and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Luxury Mind is co-hosted by Paul Russell and Helen Villiers and explores the psychology of luxury consumers.

It delves into the thought processes, emotions, and decision-making patterns of high net worth individuals and offers insights on influence, persuasion, and behavioural prediction, helping luxury businesses engage effectively with discerning consumers.

Paul and Helen use an engaging, accessible style, blending theory with real-world examples, making complex ideas easy to understand for a diverse audience.
Show more...
Society & Culture
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Ep. 2 The Myth of Cleanliness is Next to Godliness
The Luxury Mind
47 minutes 11 seconds
1 year ago
Ep. 2 The Myth of Cleanliness is Next to Godliness

Ever wondered about the complex ties between a sparkling countertop and one's moral fibre? Peel back the layers of societal norms with us as we scrutinize the adage "cleanliness is next to godliness," its inception, and the way it's been twisted to enforce gender roles. We interrogate the selective use of religious texts to uphold this notion, while also acknowledging the essential aspects of hygiene in various cultures.

Feel the weight of societal judgments on mental health and self-worth lift as we discuss the pressures of maintaining an immaculate home. I get candid about my own organized chaos, debunking myths about tidy homes equating to success or virtue. Additionally, we shine a light on the invisible burdens these norms place on women and the complex interplay between economic status and perceived moral standing. Embrace the notion that it's time to extend understanding over critique, especially towards those for whom cleaning is more than just a chore.

Round off your listening experience with a chuckle as we explore the comedic side of domestic life. From the absurdity of sprucing up the house before the cleaner arrives to the strategic avoidance of chores, Helen and I swap stories that are sure to resonate with anyone who's ever wielded a mop or broom. We'll even toss in a quirky cleaning hack to make tidying up less of a task and more of a playful pursuit. Join us for this engaging unpacking of cleanliness, complete with insights, empathy, and a generous dose of humour.

The Luxury Mind
The Luxury Mind is co-hosted by Paul Russell and Helen Villiers and explores the psychology of luxury consumers.

It delves into the thought processes, emotions, and decision-making patterns of high net worth individuals and offers insights on influence, persuasion, and behavioural prediction, helping luxury businesses engage effectively with discerning consumers.

Paul and Helen use an engaging, accessible style, blending theory with real-world examples, making complex ideas easy to understand for a diverse audience.