In this episode of 'The Luxury Mind,' hosts Helen Villers and Paul Russell explore the critical role aesthetics play in luxury branding. They delve into a listener's question about how visual elements like labels, packaging, and website design affect customer perception.

Helen and Paul discuss the psychological principles at play, such as the halo effect and anchoring effect, and share practical tips for small luxury businesses to enhance their brand aesthetics.

They also examine how renowned luxury brands successfully use aesthetics to tell compelling stories and build lasting emotional connections with their customers.