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The Luxury Mind
Paul Russell and Helen Villiers
16 episodes
1 day ago
The Luxury Mind is co-hosted by Paul Russell and Helen Villiers and explores the psychology of luxury consumers.

It delves into the thought processes, emotions, and decision-making patterns of high net worth individuals and offers insights on influence, persuasion, and behavioural prediction, helping luxury businesses engage effectively with discerning consumers.

Paul and Helen use an engaging, accessible style, blending theory with real-world examples, making complex ideas easy to understand for a diverse audience.
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Society & Culture
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All content for The Luxury Mind is the property of Paul Russell and Helen Villiers and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Luxury Mind is co-hosted by Paul Russell and Helen Villiers and explores the psychology of luxury consumers.

It delves into the thought processes, emotions, and decision-making patterns of high net worth individuals and offers insights on influence, persuasion, and behavioural prediction, helping luxury businesses engage effectively with discerning consumers.

Paul and Helen use an engaging, accessible style, blending theory with real-world examples, making complex ideas easy to understand for a diverse audience.
Show more...
Society & Culture
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Ep. 05 Valentine's Day: Performative Love and the Cost of Affection
The Luxury Mind
45 minutes 39 seconds
1 year ago
Ep. 05 Valentine's Day: Performative Love and the Cost of Affection

Ever felt like Valentine's Day has you performing love rather than genuinely feeling it? That's the question we ask in our latest episode. We unravel the societal pressures that transform February 14th into a measuring stick for material affection, turning romantic gestures into a competitive sport. As we share personal tales and musings, you'll discover the oddities singles encounter and the peculiar rivalries couples may partake in, all under the veil of celebrating love.

When it comes to the sparkling allure of engagement rings, Helen and I are not afraid to challenge the status quo. We dissect the public spectacle of proposals that Valentine's Day brings and take a hard look at the diamond industry's grip on our cultural psyche. Our candid conversation leads us down a path where we question the sincerity of grand gestures, the sometimes harsh realities within relationships, and whether we've been conditioned to equate spending with affection.

Let's light things up with a recount of a Valentine's Day dining disaster, which birthed the infamous "Fartichoke" incident. As we meander through the maze of romantic confirmation biases and the sentimental oddities of keepsake culture, you'll be amused and perhaps a bit perplexed. Wrapping up, we indulge in a whimsical daydream about the ultimate Valentine's escapade, complete with all the trappings of luxury one could imagine. So, if you're ready to laugh, reflect, and see February 14th in a new light, join us for an episode that promises to be both entertaining and enlightening.

The Luxury Mind
The Luxury Mind is co-hosted by Paul Russell and Helen Villiers and explores the psychology of luxury consumers.

It delves into the thought processes, emotions, and decision-making patterns of high net worth individuals and offers insights on influence, persuasion, and behavioural prediction, helping luxury businesses engage effectively with discerning consumers.

Paul and Helen use an engaging, accessible style, blending theory with real-world examples, making complex ideas easy to understand for a diverse audience.