The ‘luxury hotel superyacht’ is one of the most competitive and exciting new areas of luxury travel. The Ritz-Carlton was the first to market with the launch of the Ritz-Carlton Yacht Collection’s 'Evrima' superyacht in 2022. Scott Kerr sits down with Jim Murren, executive chairman and CEO of the Ritz-Carlton Yacht Collection, to discuss why the Ritz-Carlton expanded into superyachts, the complexities of designing and building its ships and the similarities to designing one of its land-based hotel properties, and why its third superyacht 'Luminara' (embarking on her maiden voyage in July) is its most ambitious creation yet. Jim also talks about why the luxury hotel superyacht market is still relatively untapped and how the Ritz-Carlton Yacht Collection is shaping its itineraries and destinations to meet the demands of UHNW travelers who are increasingly valuing purity of experience over traditional luxury amenities. Plus: Why most of its guests are first-time cruisers

Featuring: Jim Murren, Executive Chairman and CEO of the Ritz-Carlton Yacht Collection (ritzcarltonyachtcollection.com)

Host: Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast: It's a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

Stay Connected: scott@silvertoneconsulting.com

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