S14 E06: Adam Banfield, President and CEO of Baccarat North America

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The Luxury Item with Scott Kerr

Scott Kerr

167 episodes

1 day ago

The Luxury Item is the leading podcast on the business of luxury. Join brand and luxury expert Scott Kerr for insightful discussions with CEOs and other leaders of the world's most influential luxury brands. The show shines a spotlight on the most powerful trends and financial forces impacting the global luxury market, the evolving demands of consumers and the outlook for the sector. You'll get valuable insights and takeaways that will inspire you to rethink your strategies and unlock new growth opportunities. Want to get in touch? Email us, scott@silvertoneconsulting.com

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S14 E06: Adam Banfield, President and CEO of Baccarat North America

The Luxury Item with Scott Kerr

37 minutes

6 months ago

S14 E06: Adam Banfield, President and CEO of Baccarat North America

Baccarat, French luxury crystal house with a remarkable legacy, recently celebrated its 260th anniversary. Scott Kerr sits down with Adam Banfield, president and CEO of Baccarat North America, to discuss the brand's vision of moving beyond crystal and become a true lifestyle brand. Adam talks about how it brings Baccarat's brand identity to its hotels and residences, investing in its boutiques to improve the shopping experience, expanding into wax, porcelain and leather product categories, winning over younger audiences with the success of its 'Emily in Paris' collaboration and becoming a TikTok sensation for its Rouge 540 fragrance. Plus: The strategy behind moving its Manhattan flagship from tony Madison Avenue to the Meatpacking District.

Featuring: Adam Banfield, President and CEO of Baccarat North America (baccarat.com)

Host: Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast: It's a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

Stay Connected: scott@silvertoneconsulting.com

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