S14 E03: Jonas Tåhlin, President of Spirits Brands at Moët Hennessy

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/4f/b1/45/4fb145cc-5052-3130-2a76-77ad4049ef03/mza_15113175793917694686.jpg/600x600bb.jpg

The Luxury Item with Scott Kerr

Scott Kerr

167 episodes

1 day ago

The Luxury Item is the leading podcast on the business of luxury. Join brand and luxury expert Scott Kerr for insightful discussions with CEOs and other leaders of the world's most influential luxury brands. The show shines a spotlight on the most powerful trends and financial forces impacting the global luxury market, the evolving demands of consumers and the outlook for the sector. You'll get valuable insights and takeaways that will inspire you to rethink your strategies and unlock new growth opportunities. Want to get in touch? Email us, scott@silvertoneconsulting.com

Marketing

Business

RSS

All content for The Luxury Item with Scott Kerr is the property of Scott Kerr and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

S14 E03: Jonas Tåhlin, President of Spirits Brands at Moët Hennessy

The Luxury Item with Scott Kerr

34 minutes

8 months ago

S14 E03: Jonas Tåhlin, President of Spirits Brands at Moët Hennessy

Jonas Tåhlin leads Moët Hennessy's global spirits business, overseeing prestigious Maisons such as Belvedere Vodka, Glenmorangie and Ardbeg single malt whiskies, and Volcan de mi Tierra Tequila. He also spearheaded the joint venture with Beyoncé Knowles-Carter to launch SirDavis American whisky. Jonas joins Scott Kerr to discuss how Moët Hennessy is attacking the challenging spirits market, teaming up with Harrison Ford for Glenmorangie's new global campaign, Ardbeg veering off the whisky marketing playbook with a sci-fi graphic novel for whisky fans, working with Beyoncé to bring her SirDavis whisky project to life, and keeping its ultra-premium vodka and tequila brands vibrant in a polarized market. Plus: How Moët Hennessy is integrating into the LVMH x F1 racing partnership.

Featuring: Jonas Tåhlin, President of Spirits Brands at Moët Hennessy (lvmh.com/en/our-maisons/wines-spirits)

Host: Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

Stay Connected: scott@silvertoneconsulting.com

Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend or a colleague!