Matthew Upchurch is a prominent figure in the luxury travel industry as the CEO of Virtuoso, a leading global network of travel agencies specializing in luxury and experiential travel. He sits down with Scott Kerr to talk about why he believes the power of human expertise, technology, and personal connection has positioned Virtuoso at the forefront of luxury travel's future. They also have a deep conversation about who today's luxury travelers are and what they want, the resurgence of the travel advisor, why AI in travel will be about "automating the predictable and humanizing the exceptional", and what defines true luxury hospitality today. Plus: Why Virtuoso Travel Week is considered the 'Fashion Week of travel'.

Featuring: Matthew Upchurch, CEO of Virtuoso (virtuoso.com)

Host: Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

Stay Connected: scott@silvertoneconsulting.com

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