Good afternoon and welcome to The Lunchtime Series with Kevin Britz – where leadership, marketing, and human behavior converge.In this week’s compelling episode, Kevin is joined once again by marketing and strategy powerhouse Craig Page-Lee, and features a special spotlight on Charley Johnson, renowned consciousness architect and expert in human behavior and attention.We dive into McKinsey’s groundbreaking report, “The Attention Equation”, unpacking the powerful truth: in a world of noise, attention equals focus times time.🎯 You’ll discover: • Why attention is not created equal • What the seven consumer segments reveal about buying behavior • How brands are missing the mark by prioritizing quantity over quality • The rise of short-form, multi-device content consumption • What leaders can learn from marketers in an attention-starved worldKevin and Craig decode how our fragmented media diets, short attention spans, and emotional consumption habits are reshaping both content and leadership.Meanwhile, Charley Johnson adds his signature insight, elevating the dialogue toward conscious marketing and soul-aligned engagement.🔥 Plus, we explore the paradox: if attention is the purest form of generosity, why are brands exploiting it? And what’s next for leaders who want to capture hearts—not just clicks?⸻⏱ Timestamps0:00 – Intro & welcome0:45 – Christmas countdown & state of the world1:40 – Recap of last week’s trends: sober curious, #noby20253:00 – Today’s topic: McKinsey’s “Attention Equation”4:20 – Attention = Focus x Time5:40 – The myth of longer engagement6:30 – Flow state & time bending8:00 – Fragmented attention and 20 media channels10:30 – TikTok’s domination and 10-second ads12:00 – Media multitasking and screen fatigue14:00 – South Africa’s top social media usage15:30 – Why monetization isn’t working like it used to17:00 – The 5 reasons people consume content18:40 – The 7 consumer segments revealed21:00 – Community trendsetters & mobile scrollers24:00 – Digital traditionalists & thrifty thinkers25:30 – Multiscreen futures & co-created content26:30 – Quote of the week: “Attention is the rarest and purest form of generosity”⸻👤 HostKevin BritzExecutive Coach | Founder of Contagious Identity | Podcast Host of The Lunchtime Series🔗 www.kevinbritz.com⸻🎙 Co-HostCraig Page-LeeMarketing & Communications Strategist | Consumer Trends Analyst⸻🌟 Special Guest SpotlightCharley JohnsonConsciousness Architect | Global Speaker | Human Behavior Specialist🔗 Charley Johnson on LinkedIn⸻🏷 Tagsattention economy, McKinsey attention equation, Kevin Britz, Craig Page-Lee, Charley Johnson, consumer behavior 2025, marketing trends 2025, leadership podcast, South African leadership, human behavior expert, attention x focus, TikTok marketing, brand strategy 2025, content segmentation, consumer psychology, how to capture attention, podcast South Africa, Lunchtime Series, digital attention span, neuroscience of attention, marketing insights 2025, future of media, emotional marketing, consumer segments, multidimensional leadership