Welcome to another insightful edition of Lunchtime Shares with your host Kevin Britz and special guest and co-host, marketing and communications expert Craig Page-Lee. This episode dives deep into the evolving intersection of digital technology and sustainability, unpacking the concept of digital sustainability, real-world applications, and the responsibilities of major brands like Apple in this conversation. Kevin and Craig reflect on personal experiences, recent articles, and pose powerful questions about ethics, tech usage, and the future of sustainable innovation. A must-listen for leaders, marketers, and conscious tech users._📚 Overview of Information Covered1. Personal Catch-Up & Context • Kevin and Craig exchange updates on their weekends. • Kevin celebrates his daughter’s birthday with a Greek-themed celebration. • Craig shares stories from a 6-hour road trip to the bush, highlighting South Africa’s diverse weather and landscapes.2. Review of Last Week’s Episode • Focused on sustainability in marketing. • Three articles reviewed: 1. Navigating Sustainability and Marketing in 2025 – Diana Hernandez, Onodglobal. 2. Sustainable Shifts Consumers Expect in the Next Decade – GlobeScan. 3. Young People Are Disengaging from Sustainability – GlobeScan (May 28).3. Main Topic: Digital Sustainability • Definition: Aligning digital practices with sustainability principles to reduce environmental impact. • Current Impact: The internet accounts for 3.7% of global GHG emissions—equivalent to the aviation industry. • Examples: • Smart buildings, IoT, AI, and big data improving energy use and social safety nets. • UN Environment Program’s Code Action Plan: three systemic shifts: • Enable alignment • Mitigate negative impacts • Accelerate innovation4. Deep Dive Into the Intersectionality of Digital & Sustainability • Sourced from 4 academic articles including: • ScienceDirect, Porto Business School, and MLJCS.in • Key Concepts: • Tech as Enabler: • Environmental monitoring • Precision agriculture • Blockchain for supply chain traceability • Digital platforms for sustainable consumption • Negative Impacts: • High energy consumption of data centers • E-waste • Ethical issues around data and screen addiction • Discussion on Apple and other brands’ lack of transparency in communicating sustainability efforts publicly despite backend initiatives.5. Call for Ethical Design • Suggestion: Digital devices should proactively inform users of their environmental and psychological impact. • Advocates for: • Real-time sustainability meters in devices. • Ethical prompts around screen time and mental health. • Greater visibility into eco-conscious product design.6. Future Outlook • Anticipation of a future guest speaker to expand on product sustainability. • Highlighted examples: Smart cities, sustainable grids, and the wine industry’s use of drone tech.⸻⸻📌 Connect with Kevin Britz:🌐 https://www.kevinbritz.com🎙️ The Lunchtime Series Podcast📺 StartUpSA TV Host | Executive Coach | Contagious Identity CreatorTagsdigital sustainability, sustainability, marketing, leadership, Craig Page-Lee, Kevin Britz, Apple, iOS 26, green tech, digital transformation, smart cities, IoT, AI, mental health, screen time, ethical tech, greenhouse emissions, supply chain transparency, data centers, UN environment program, tech ethics, eco branding, consumer behavior, e-waste, blockchain, drone agriculture, sustainability in marketing, podcast episode