In this episode of The Loyalists: host Adam Long sits down with David Baker, Chief Digital Officer at Beekman 1802. A seasoned digital leader with experience at L’Oréal, Google, and Bonobos, David brings a rare mix of brand-building, performance marketing, and loyalty strategy to the table.

From shutting down a million-member loyalty program at L’Oréal Paris to building a more human, emotionally intelligent model at Beekman 1802, David shares what happens when loyalty programs fall short—and what it really takes to make them work. His approach centers on product experience, customer trust, and moments that make people feel seen.

For any brand looking to drive behavior change, rethink retention, or build loyalty that actually lasts, this conversation is full of real-world lessons you don’t want to miss.

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