In this episode of The Loyalists: host Adam Long sits down with Lawrence Norman. Global marketing executive, educator, and former VP of Global Basketball at Adidas, now Head of Strategy at Eastside Golf.

With decades of experience leading iconic brands like Adidas and Reebok, Lawrence shares how emotional loyalty is built at the intersection of authenticity, purpose, and cultural relevance. From cause marketing and youth engagement to celebrity partnerships and sneaker culture, this conversation is a masterclass in brand connection that goes far beyond points and perks.

Packed with insights for marketers looking to build deeper, more meaningful customer relationships, this episode explores how loyalty thrives when brands stand for something more.

Subscribe to The Loyalists for more expert conversations on the future of customer loyalty: https://tinyurl.com/the-loyalists-streaming