Pour yourself a cup and tune in for this ten-minute podcast. As promised, let's connect on ⁠Instagram⁠ and ⁠LinkedIn

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We’ve all done it, rolled out shiny points, badges, and leaderboards, thinking we’re fueling advocacy. But here’s the real tea: most points programs fail not because customers stop engaging, but because we stop thinking about why they should.

The next ten minutes will take you behind the curtain into the mind of a program manager designing a points-based advocacy program from scratch. From how points are earned, redeemed, and valued, to where most programs lose trust and ROI, she unpacks the math and the mindset behind meaningful gamification.

You’ll hear:

1. The single biggest mistake most marketers make when “rewarding” advocates.
2. How to build a points system that feels personal, not purely transactional.
3. The psychology of perceived value vs. actual cost—and how to strike the right balance.
4. Why expiry and transferability aren’t just admin features, but engagement engines.
5. The redemption model that blends gifting, growth, and recognition.

This isn’t about piling on more points. It’s about designing advocacy that feels human, clear, fair, and built on trust. Because when you gamify with grace, you don’t just boost participation, you build loyalty that lasts.