Customer advocacy is one of the most rewarding yet demanding parts of marketing. Between scaling love, proving ROI, energizing champions, and juggling constant asks, burnout often creeps in—for us and for our advocates.

In this episode of The Loyal-Tea Talks Podcast, I sit down with Dave Hansen, Global Customer Advocacy Manager at Siemens, to unpack the realities of emotional exhaustion in advocacy. We talk about the hidden signs of burnout, how to protect both professionals and champions from overexposure, and the strategies that help keep programs sustainable without losing the joy that makes them thrive.

If you’ve ever felt stretched thin or worried about asking too much of your advocates, this conversation is equal parts therapy and strategy. Tune in, take a breath, and walk away with practical ideas to protect your energy while building programs that last.