Aren’t we all just trying to make the blocks fit?

In this no-fluff, all-fire episode, I sit down with the legendary Bill Macaitis, the marketing maestro behind Slack, Zendesk, Salesforce, and more. We dive into how he built brands people rave about and created team alignment that’s more than just an org chart on a slide deck.

From customer love as a KPI to the chaos of siloed teams, Bill shares how he turned marketing into magic (without selling his soul to MQLs). We unpack what really goes wrong when Sales, Demand Gen, and Customer Advocacy don’t speak the same language and what happens when they finally do.

If you’re tired of dashboards that don’t talk to each other, teams that don’t collaborate, and marketing that’s all fluff and no feel, this episode will reset your perspective.

Want more of Bill’s wisdom?
Follow him on LinkedIn and check out his work at SaaS CMO Pro on YouTube, where he breaks down modern go-to-market strategy like no one else.

Listen in, level up, and start thinking like your customer—because great marketing isn’t just good for business, it’s great for your next promotion.