In this episode of The LowCode Podcast, we explore why no-code custom business apps are the smarter choice over generic software. We look at where off-the-shelf solutions fall short and how tailored apps can solve real business problems, boost efficiency, and empower teams.

We talk through different types of custom applications—from B2B and B2C to internal tools, AI integrations, and industry-specific builds—sharing practical examples along the way. You’ll also get a clear, step-by-step framework for planning, designing, and improving your own custom app, with a focus on setting the right goals, maintaining clean data, and designing for real users.

If you’re building software to fit your business (not the other way around), this one’s for you.