Natural light is trending hard. Blue hour portraits, nostalgic film edits, AI-manipulated wedding shots — they’re all over TikTok, Pinterest, and your clients’ mood boards. But here’s the catch: winter in the UK means light vanishes by 3pm, and clouds are basically the default backdrop.

In this episode of The Loud Lens, I’m breaking down the hottest photography trends right now, showing you real examples of how top photographers actually use them, and giving you the no-bullshit truth about when to adapt… and when to walk away.

You’ll learn how to spot trends before your clients do (hello Google Alerts), how to prepare your business for “Pinterest expectations,” and why chasing hype without skill could ruin your reputation.

If you want to stay ahead of the industry, deliver what clients are asking for, and avoid falling into trend-chasing traps — this is the episode you can’t afford to skip.