Everyone’s obsessed with going viral—but what happens when your business becomes all about chasing likes instead of serving clients? In this brutally honest episode of The Loud Lens, I dive into why so many photographers (especially here in the UK) are gambling on virality as their main marketing strategy—and why it’s a dangerous trap.

We’ll get into:
🔥 The good side of going viral (extra revenue streams, ad deals, visibility)
🔥 The ugly side (burnout, forgotten clients, unsustainable business)
🔥 Why trend-watching matters—and how to use tools like Google Trends, YouTube Trends, TikTok, and Instagram Explore to stay relevant without selling your soul
🔥 Real examples of creators who won big—and those who crashed hard

If you’re a new photographer or struggling with your marketing, this episode will slap you with the reality check you need. Going viral is fun—but it’s not a business model.

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