
Whether you’ve tapped your phone at the checkout or clicked ‘donate’ after an emotive video, giving has never been easier. Charities have had to evolve with the consumer over the past decade: what was once spare change dropped into a collection box is now transforming into a fully digital, contactless experience.
But digital transformation isn’t without its challenges. As charities handle more sensitive data than ever, cybersecurity and data protection have become critical concerns.
So, how can they stay secure while embracing innovation?
In this episode, Ben Bilsland sits down with Hannah Catchpool, Head of Not for Profit and National Head of Inclusion at RSM UK, to explore how technology is reshaping the way charities fundraise and build trust with donors. They unpack the disruption of traditional giving, the growing influence of AI and why strong governance is essential to maintaining transparency and donor confidence.
🔗 Resources Charity digital skills: https://charitydigitalskills.co.uk/report/charity-data-and-resources/
Zoe Amar checklist: https://zoeamar.com/digital-guides-resources/artificial-intelligence-resources/ai-checklist-for-charity-trustees-and-leaders/
Charity Comms AI hub: https://www.charitycomms.org.uk/ai-hub
British Library cyber attack recovery report: https://www.bl.uk/about/cyber-attack
Techs role in fraud: https://youtu.be/2Te-02N9Xjc?si=6MDu-hvSoJLkSIgr
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📖 Chapters
00:00:05-00:01:25 — Introduction and RSM UK charity challenges
00:01:25-00:03:57 — The impact of cashless and contactless donations
00:03:57-00:07:29 — Online fundraising platforms: transparency, trust, and fees
00:07:29-00:08:42 — Digital giving trends
00:08:42-00:13:15 — The future of charities: technology, AI, and resource challenges
00:13:15-00:15:14 — Data, cybersecurity, and governance in charities
00:15:14-00:17:50 — Board skills, ethics, and the human touch
00:17:50-00:20:54 — Social media, digital exclusion, and reputational risks
00:21:02-00:25:33 — How charities are adopting artificial intelligence
00:25:33-00:28:19 — AI ethics, practical advice, and resources for charities
00:28:19-End — Closing remarks
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